Hi I’m Sam, a creative UX/UI designer with experience in:
design systems, e-commerce, telco, travel and AR gaming.

*Available for contracting, part time and full time opportunities*

Read about my work

Read about my work

Hi I’m Sam! I am a digital UX/UI designer with experience in:
design systems, e-commerce, telecommunications and AR gaming.

My Design Toolkit

My Design Toolkit

I am outcome focused and employ flexible processes to suit end-to-end projects, from discovery through to implementation.

I am outcome focused and employ flexible processes to suit end-to-end projects, from discovery through to implementation.

Discovery & Strategy

Requirements gathering

Metrics/Analytics (existing experience)

Stakeholder interviews

Competitor analysis

Heuristic evaluation

Workshop facilitation

User research

User interviews

User stories

Personas

Usability testing (existing experience)

Surveys

Experience journey mapping

Solution Design

Information architecture & site map

Task & user flows

Wireframes

Prototyping & interaction design

Usability testing (concept validation)

UX Writing

Design Implementation

Overseeing development

Design system & components

Design documentation & specs

Metrics/Analytics (post-launch)

About Me

About Me

In 2019 I made the career switch into UX and Product design, from a background in visual arts and customer service. In my time as a designer I have contributed to both mobile and web based experiences across a range of different spaces. These include: e-commerce, telecommunications, and augmented reality gaming. With strong design systems and end-to-end product experience, I am able to apply both design and systems thinking when approaching problems.

I thrive in collaborative environments where I can draw on my curiosity and creativity, driving positive outcomes for both users and businesses. I am passionate about using technology to build accessible digital experiences that enhance our world.

In addition to being a designer, I am also a DJ and visual artist. My creativity is fueled by a love of groovy basslines and noodles.

In 2019 I made the career switch into UX and Product design, from a background in visual arts and customer service. In my time as a designer I have contributed to both mobile and web based experiences across a range of different spaces. These include: e-commerce, telecommunications, and augmented reality gaming. With strong design systems and end-to-end product experience, I am able to apply both design and systems thinking when approaching problems.

I thrive in collaborative environments where I can draw on my curiosity and creativity, driving positive outcomes for both users and businesses. I am passionate about using technology to build accessible digital experiences that enhance our world.

In addition to being a designer, I am also a DJ and visual artist. My creativity is fueled by a love of groovy basslines and noodles.

In 2019 I made the career switch into UX and Product design, from a background in visual arts and customer service. In my time as a designer I have contributed to both mobile and web based experiences across a range of different spaces. These include: e-commerce, telecommunications, and augmented reality gaming. With strong design systems and end-to-end product experience, I am able to apply both design and systems thinking when approaching problems.

I thrive in collaborative environments where I can draw on my curiosity and creativity, driving positive outcomes for both users and businesses. I am passionate about using technology to build accessible digital experiences that enhance our world.

In addition to being a designer, I am also a DJ and visual artist. My creativity is fueled by a love of groovy basslines and noodles.

Experience

Experience

Experience Design Lead

Experience Design Lead

Webjet Group

Webjet Group

Jan 2026 - Present

Jan 2026 - Present

UX/UI Designer (Contract)

UX/UI Designer (Contract)

UX/UI Designer (Contract)

Macroactive

Macroactive

Macroactive

Aug 2025 - Nov 2025

Aug 2025 - Nov 2025

Aug 2025 - Nov 2025

UX/UI Designer

UX/UI Designer

Spark

Spark

Nov 2021 - Jan 2025

Nov 2021 - Jan 2025

UX Design Tutor

UX Design Tutor

Career Foundry

Career Foundry

Jan 2020 - Dec 2021

Jan 2020 - Dec 2021

UI Designer

UI Designer

Forward Game

Forward Game

Aug 2019 - Dec 2021

Aug 2019 - Dec 2021

Customer Success Specialist

Customer Success Specialist

StarNow

StarNow

Aug 2017 - Jun 2018

Aug 2017 - Jun 2018

If you are looking for design assistance for your team or project, I would love to hear from you.

Get in touch

Get in touch